Are you ready to usher in the summer with the trendiest hair color? Discover why jam blonde is the hair hue that everyone will be coveting this season!
Blonde hair colors are traditionally favored during the warmer months, but jam blonde takes this trend to new heights. This captivating hue combines rich golden tones with playful hints of orange and is perfectly suited for sunny days. Its popularity skyrocketed after being fronted at both the Copenhagen and Paris fashion weeks, drawing attention from beauty enthusiasts across the globe. With such a demand for this striking blend, salons are in an excellent position to offer this service and delight their customers.
What is Jam Blonde?
Jam blonde is characterized by its vibrant golden tones reminiscent of sunlight with a zest of orange. According to industry experts like Christel Barron-Hough, this trend adds a fun and youthful edge to the standard blonde palette. "It’s super fun and full of golden hues with a hint of orange zest, but it can be made sweeter and brighter by adding more yellow," she notes. This color trend not only complements a variety of skin tones but also enhances facial features, making it a sought-after option for many.
Why You Should Promote Jam Blonde in Your Salon
If you own a salon, integrating jam blonde services into your offerings can significantly enhance your beauty business. Many clients are looking for fresh, bright, and lively hair colors as summer approaches. By showcasing examples of jam blonde and offering various techniques, such as balayage or highlights, you provide your clients with exciting choices that are hot on the fashion scene.
- Social Media Buzz: Clients love to share their fresh looks on social media. The more you promote this service, the higher the chances of getting referrals through Instagram or TikTok.
- Salon Upselling: Pairing the jam blonde treatment with premium products can boost your product sales. Mentioning items like dpHUE Golden Hair Gloss and Oribe Bright Blonde Shampoo in consultations can lead to additional sales. Each product complements the hairstyle and offers maintenance solutions to your clients.
Top Products for Jam Blonde Maintenance
To keep the jam blonde hue looking fresh and vibrant, it is essential to utilize high-quality hair care products. Below are some standout products that work wonders for maintaining this trendy shade:
1. dpHUE Golden Hair Gloss: This gloss adds a glossy finish to jam blonde hair while enhancing the golden tones. Its unique formulation helps retain color vibrancy between salon visits and adds a dose of shine perfect for summer.
2. Oribe Bright Blonde Shampoo: A must-have for anyone sporting blonde hair. This purple shampoo is effective in removing brassiness while nurturing and conditioning the hair, making it feel luxurious.
3. Christophe Robin Shade Variation Mask: This golden blonde mask is ideal for restoring moisture to slightly dry, bleached hair. It enhances the warmth of the jam blonde hue while providing nourishment that your hair deserves.
4. Gisou Honey Infused Hair Oil: Infused with honey, this rich oil nourishes hair and adds shine, perfect for keeping those luscious golden locks healthy throughout summer.
5. Glaze Super Gloss Honey Blonde: For an added layer of shine and color enhancement, this gloss will elevate jam blonde to its fullest potential, making it a great addition to your hair care routine.
How to Style Jam Blonde Hair
The great thing about jam blonde hair is how versatile it can be when it comes to styling. Here are a few trendy styling ideas that pair beautifully with this lively hue:
- Loose Waves: Loose waves soften the look, adding movement and texture while allowing the golden hues to reflect light beautifully.
- Face-Framing Layers: Adding brightness to face-framing layers can create a stunning focal point, enhancing your overall appearance.
- Bob Hairstyles: A classic bob is modern yet chic and pairs well with the jam blonde hair color, making it an excellent choice for summer.
Encouraging Client Loyalty
Salons can encourage legendary loyalty by not just offering a great color treatment but also by providing products that enable clients to maintain salon-quality hair at home. Consider creating a jam blonde package for your clients that includes a treatment session, and the essential products like dpHUE Golden Hair Gloss and Oribe Bright Blonde Shampoo at a discounted price.
If your clients leave your salon loving their jam blonde hues and equipped with the right products, they’re more likely to return!
As the popularity of jam blonde continues to rise this summer, it's time to embrace this fun hair trend. Not only can it elevate your salon's service offerings, but the right products can enhance your retail opportunities. In a season filled with sunshine, there’s no better time to consider this vibrant shade. Whether you’re a stylist ready to expand your repertoire or a client looking for an exciting new look, jam blonde is the color to watch in 2023.